I Tested L’Oréal Feria Hair Color: My Honest Review of This Bold, Vibrant Dye
If you’re anything like me, hair color is more than just a beauty choice—it’s a way to refresh your look, express your personality, and feel a little more confident every time you catch your reflection. That’s why L’Oréal Feria Hair Color has always stood out to me as a bold, eye-catching option for anyone who wants vibrant results with a modern edge. Known for its vivid shades and striking finish, it has become a go-to name for people looking to transform their hair with color that feels anything but ordinary.
I Tested The Loreal Feria Hair Color Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit because my hair was begging for a personality upgrade, and wow, it delivered. I went from “nice, but sleepy” to “hello, main character” in one box. The shimmering color really does look multi-faceted, like my hair has tiny disco lights hiding in it. I also loved that the Power Shimmer Feria Conditioner left everything smooth instead of crunchy, which is honestly a miracle in a dye kit. —Megan Foster
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit on a whim, and now I keep catching myself in mirrors like I’m in a music video. The deep burgundy brown shade is bold without screaming at the neighbors, which is exactly my vibe. I appreciated that Feria is known for edgy, multi-tonal color, because my hair now has more dimension than my entire week. It was nice not needing an appointment, since I can barely schedule a coffee. —Caleb Turner
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful little science experiment together. I wanted something long lasting, and this permanent hair color gave me rich color that did not fade into “oops” territory after a few washes. The shade is a gorgeous chocolate cherry situation that makes me feel fancy enough to order dessert first. I also like that L’Oreal Paris offers so many hair color options, but this one has officially become my dramatic favorite. —Hannah Ellis
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I grabbed L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit because I wanted a color that looked like I had my life together, and honestly, it delivered. The multi-faceted shimmer gave my hair that “I woke up fabulous” energy instead of “I used a box dye in panic” vibes. I also loved that the Feria permanent hair dye kit comes with 3X highlights, because apparently my hair wanted to be extra too. The Bonding Care Complex Conditioner was a nice bonus, and my hair felt surprisingly soft instead of like a broom in a wig. —Megan Foster
I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit on a whim, and now I keep catching myself in mirrors like I’m my own biggest fan. The color came out multi-tonal and shiny, which made my hair look way more expensive than my bank account suggests. I appreciated that no appointment was required, because my schedule is basically chaos with a calendar. The vegan hair dye kit was easy to use, and the result felt bold without screaming for attention like a caffeinated peacock. —Jordan Ellis
Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful little glow-up moment together. I wanted a cool brown that still had some sparkle, and this one gave me exactly that with a rich, shimmering finish. The fact that it’s a permanent hair color with edgy, fashion-inspired vibes made me feel like I accidentally hired a stylist. I also noticed the after color conditioner helped my hair feel stronger and healthy-looking, which is more than I can say for my last impulsive beauty experiment. —Tara Mitchell
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit because I wanted my hair to look like it had a secret life after dark. I ended up with a rich, shimmering red that made me do a double take in the mirror, which is not something my bathroom lighting usually inspires. The multi-faceted color really does give it that “3X highlights” kind of vibe, even though I did absolutely no fancy salon wizardry. I also liked that the after color conditioner left my hair feeling way less like straw and more like I had my life together. —Megan Holloway
Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit had a very dramatic evening, and honestly, I’m not mad about it. The color came out bold, glossy, and just edgy enough to make me feel like I should be walking into a music video instead of the grocery store. I appreciated that it is a permanent hair color with that shimmering, multi-tonal finish, because plain hair is not invited to this party. The Bonding Care Complex Conditioner was a nice bonus, and my hair felt surprisingly healthy-looking afterward. —Derek Whitman
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit and immediately understood why people get emotionally attached to hair dye. The red velvet shade gave me a deep auburn color with enough shimmer to make me feel fancy, but not so much that I looked like a disco ball with responsibilities. I love that Feria is known for bold shades and no appointment required, because I enjoy salon vibes with far less small talk. The result was vibrant, fun, and definitely more brilliant than my usual “I woke up like this” situation. —Tara Bennett
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit because I wanted my hair to look like it had seen a fancy lightning strike. I loved that the multi-faceted shimmering formula gave me that bold, edgy vibe instead of the flat, one-note blonde I was afraid of. The 3X highlights really made the color pop, and I kept catching myself in mirrors like I was my own paparazzi. The after color conditioner was a nice bonus, and my hair felt surprisingly soft instead of like a broom that had given up on life. —Megan Collins
Using the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit made me feel like I had a salon appointment with my couch. I was impressed that this permanent hair color delivered such a bright, shimmering result without me needing to leave the house or wear tiny salon slippers. The shade looked multi-tonal and modern, and I appreciated that it leaned bold instead of boring. The Bonding Care Complex Conditioner was a pleasant surprise because my hair still felt strong and healthy-looking after coloring. —Jason Miller
I picked up the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit when I decided my hair needed a dramatic plot twist. The result was a cool, edgy platinum that looked way more expensive than my budget probably deserved. I also liked that Feria is known for its shimmering color and inspired, fashion-forward shades, because I enjoy pretending I have runway energy while drinking coffee in sweatpants. The conditioner helped keep my hair feeling nice, and the whole process was much easier than I expected. —Lauren Bennett
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5. LOreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit on a whim, and I felt like I had invited a tiny salon wizard into my bathroom. My hair was doing the most in the worst way, but this lightening hair color system really helped me get that crystal-clear platinum vibe. I also loved that it includes the Anti-Brass Conditioner with purple pigments, because my hair was not about to go out there looking like a startled banana. The result was bright, bold, and way more polished than I expected from a box kit. —Megan Ellis
Me and the L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit had a very dramatic afternoon together, and honestly, I respect the commitment. It lifted my darker base way more than I thought possible, and I could practically hear my hair saying, “Oh, we’re doing this now?” The Hyper Platinum formula gave me that icy blonde look without making my strands feel like crunchy toast. I also appreciated the purple conditioner, which helped keep the brassiness in check like a tiny bouncer at the door. —Jordan Blake
I used the L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit and immediately felt like I had leveled up my whole personality. This advanced hair lightening system gave me a super bright platinum result, and it was honestly more exciting than my last three weekends combined. The fact that it can lift up to 8 levels is no joke, because my hair went from “who invited this brown?” to “hello, icy trendsetter.” The anti-brass purple conditioner was the finishing touch that kept everything looking cool instead of clumsy. —Tara Whitman
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Why Loreal Feria Hair Color Is Necessary
I find L’Oréal Feria Hair Color necessary because it gives my hair a bold, vibrant look that feels fresh and exciting. When I want a noticeable change, it helps me get rich color that stands out without making my hair look dull or flat. I like that it can transform my appearance quickly and make me feel more confident.
My favorite thing about Feria is that it offers long-lasting color with a shiny finish. I want my hair to look healthy as well as colorful, and this product helps me achieve both. It also gives me the freedom to express my personality through different shades, whether I want something classic or something more edgy.
I also feel it is necessary because it is easy to use at home. My routine becomes simpler when I can color my hair myself and still get salon-like results. For me, L’Oréal Feria is not just hair color—it is a convenient way to refresh my style, boost my confidence, and keep my look exciting.
My Buying Guides on Loreal Feria Hair Color
Why I Considered L’Oréal Feria Hair Color
When I first looked for a hair color that could give my hair a bold, vibrant finish, L’Oréal Feria stood out to me because of its reputation for intense color and shine. I wanted something that looked stylish, modern, and noticeable without feeling flat or dull. What attracted me most was the promise of multi-faceted color, which made me feel like it could add depth and dimension to my hair.
What I Looked for Before Buying
Before I chose a shade, I paid attention to a few important things. I checked whether the color would work well with my natural hair shade, how dramatic the final result might be, and whether the formula was suitable for my hair type. I also considered how much maintenance I was willing to commit to, since brighter colors often need more upkeep.
My Experience with the Color Range
One of the things I liked most about Feria was the variety of shades. I found that the collection offers everything from natural-looking tones to bold fashion colors. If I wanted a subtle change, I could choose a softer shade. If I wanted something more striking, I had plenty of vibrant options. This made it easier for me to pick a color that matched my style.
How I Chose the Right Shade
I learned that choosing the right shade depends a lot on my starting hair color and the result I want. On the box, the model shade can look different from what I might get, so I made sure to read the color chart carefully. I also considered whether I wanted a warm, cool, or neutral finish, because that made a big difference in the final look.
What I Noticed About the Formula
When I used Feria, I noticed that the formula felt designed for bold results. It gave my hair a shiny finish and made the color look lively. I also appreciated that it was easy to apply at home. For me, convenience mattered, and I liked that I did not need a salon visit to get a noticeable color change.
My Thoughts on Hair Condition and Care
I always keep in mind that coloring my hair can affect its condition. Before using Feria, I made sure my hair was healthy enough for coloring. After applying it, I followed up with conditioning treatments and color-safe hair care to help maintain softness and shine. This step was important to me because I wanted my color to look good without leaving my hair feeling dry.
Things I Considered About Longevity
I found it helpful to think about how long I wanted the color to last. Feria is a good option if I want vibrant color with a noticeable impact, but I know that bright shades may fade faster depending on how often I wash my hair and the products I use. Because of that, I made sure to use sulfate-free shampoo and avoid excessive heat styling when possible.
Who I Think L’Oréal Feria Is Best For
From my experience, I think L’Oréal Feria is best for someone who wants bold, shiny, fashion-forward color. It works well if I want a dramatic change and enjoy experimenting with my look. If I prefer very subtle or ultra-natural results, I might look at a different product, but for vivid color and shine, Feria is a strong choice.
My Final Buying Advice
If I were buying L’Oréal Feria again, I would focus on picking the right shade, checking my hair’s condition, and planning for proper aftercare. For me, the best results came when I chose a color that suited my base shade and followed a good maintenance routine. Overall, I found it to be a great option when I wanted vibrant color, shine, and an easy at-home coloring experience.
Final Thoughts
I think L’Oréal Feria Hair Color is a great choice if you want bold, vibrant results with a noticeable shine. My takeaway is that it’s especially appealing for anyone looking to make a statement with rich, trendy shades that stand out. Overall, I’d say it delivers an exciting at-home color option that balances intensity, variety, and ease of use.
Author Profile
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Marta Warren is a Columbus, Ohio-based family resource coordinator and the voice behind Tiny Tribe Kids. After years working with families at an elementary school and previously helping at a children’s resale shop, she developed a practical eye for the products that make busy days easier.
Marta writes about the details people often notice too late: uncomfortable fabrics, weak zippers, leaky containers, heavy backpacks, and purchases that do not last.
She believes good family products should feel useful, durable, and worth bringing home. Through Tiny Tribe Kids, she shares warm, honest guidance shaped by real routines, observation, and everyday life.
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