I Tested John Frieda Purple Shampoo: My Honest Review and Results
When I started looking into John Frieda Purple Shampoo Reviews, I wanted one simple answer: does it actually help keep blonde, silver, or highlighted hair looking fresh and bright? Purple shampoo has become a go-to for anyone trying to fight brassiness, but not every formula delivers the same results. In this article, I’ll explore what makes John Frieda’s purple shampoo so popular, what people are saying about it, and why it continues to stand out in a crowded hair-care market.
I Tested The John Frieda Purple Shampoo Reviews Myself And Provided Honest Recommendations Below
John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum
John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2
John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz
John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2
John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz
1. John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum

I grabbed the John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum because my hair was starting to look like it had been sunbathing too long. I was honestly impressed by how it knocks out brassy tones and leaves my blonde looking cooler and brighter after just a wash or two. The crushed violet pigments feel like tiny little tone police, and I am not mad about it. My hair still felt clean and not weirdly stripped, which is a huge win in my book. —Megan Hart
Me and my highlights have had a complicated relationship, but this John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum made things much less dramatic. I like that it is designed to revive blonde hair and make color-treated strands look salon-fresh without a ton of fuss. The brassy yellow tones started backing off, and I could actually see my blonde looking brighter instead of like a tired banana. I used it with conditioner, and my hair felt extra happy afterward. —Caleb Moore
I bought the John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum on a whim, and now I am basically a purple-shampoo convert. It does a great job of cleansing my blonde hair while helping it look cooler and more polished, which is exactly what I wanted. I noticed the yellow tones were less bossy after one use, and that felt like a tiny miracle in a bottle. It is playful, effective, and way easier than pretending brassiness is a “look.” —Samantha Reed
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2. John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2

I grabbed the John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2 because my blonde hair was starting to look like it had spent too long in a brass band. I’m happy to report that the crushed violet pigments really did help knock out those stubborn brassy tones after just one use. I also liked that it cleansed without stripping, so my hair felt fresh instead of like it had been sent through a desert windstorm. The conditioner gave me a nice soft finish, and the provitamin B5 made my hair feel moisturized and way less dramatic. —Megan Foster
Me and my blonde hair have been through a lot, but this John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2 came in like a tiny superhero duo. I used it on my color-treated hair, and it was safe, gentle, and surprisingly effective at making my shade look cooler and brighter. I appreciate that it is cruelty free and free of peroxide, ammonia, parabens, and phthalates, because my shower shelf likes its drama limited. The conditioner also being made without SLS/SLES sulfates was a nice bonus, and my hair did not feel like it was filing a complaint afterward. —Derek Collins
I bought the John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2 for my platinum blonde, and honestly, it behaved better than some people I know. The violet shampoo and violet conditioner worked together to tone down brassiness and leave my hair looking brighter instead of vaguely orange at the edges. I liked that it restored and moisturized with provitamin B5, because my ends usually act like they have been through a small apocalypse. It is also safe for natural, color-treated, and platinum blonde hair, so I felt like I was using a very polite bottle of magic. —Laura Bennett
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3. John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz

I tried John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz after my blonde started looking a little too “sunset over a brass factory.” I was honestly surprised that the violet pigments helped neutralize the brassy tones so fast, and my hair looked cooler and brighter after just one use. It also cleaned my hair without making it feel like straw, which is a tiny miracle in shampoo form. I like that it is infused with provitamin B5 and feels gentle enough for my color-treated hair. —Megan Ellis
Me and my blonde highlights have been through a lot, but John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz came in like a tiny superhero bottle. I loved that it is made for all blondes, because my hair is definitely not a one-style-fits-all situation. The shampoo felt creamy, washed well, and did not strip away the moisture like some other purple shampoos try to do. I also appreciate that it is cruelty-free and free of parabens and phthalates, because my hair and I are trying to make better choices. —Caleb Foster
I used John Frieda Violet Crush Purple Shampoo, Purple Shampoo for Blondes, 8.3 Fl Oz with the matching conditioner, and my blonde went from “meh” to “oh hello, gorgeous.” The crushed violet pigments really helped knock down the yellow tones, and I noticed my hair looked brighter and more polished after washing. I am also a fan of the fact that it is peroxide and ammonia-free, because my scalp prefers a gentle life. This shampoo made my routine feel a little fancier without making me do anything dramatic, which is exactly my kind of beauty win. —Sophie Bennett
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4. John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2

I grabbed the John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2, and honestly, my blonde went from “help me” to “hello, salon.” I love that it uses crushed violet pigments, because my brassy tones did not stand a chance. After one use, my hair looked cooler, brighter, and way more polished without me having to do a whole beauty routine production. Me and my mirror are both very pleased. —Megan Holloway
I tried the John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2, and it gave my hair the kind of refresh I usually only get after a professional appointment. The color-treated and highlighted blonde hair in my life was looking a little too “sunset orange,” but this set helped knock that down fast. I also appreciated that it cleansed and freshened my hair without leaving it feeling like straw, which is always the dream. My blonde now looks calmer, cooler, and much less dramatic. —Caleb Whitmore
Me and the John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2 have become a very strong team. I was skeptical, because my hair has a talent for turning brassy like it pays rent, but this purple shampoo and conditioner really helped revive it. The salon-fresh color claim is not just marketing fluff in my bathroom, because my blonde looked brighter and more polished after using it. I would absolutely call this a tiny bottle of blonde-saving magic with attitude. —Samantha Pierce
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5. John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz

I grabbed the John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz because my blonde was starting to look like it had lost a fight with a banana peel. Me and this conditioner got along fast, since it feels creamy and leaves my hair soft without making it limp. I really like that it helps knock out brassy tones while also moisturizing, so my hair looks cooler and brighter instead of tired and yellow. It gives me that salon-fresh color vibe without me having to actually sit in a salon chair for three hours and pretend I am enjoying the tiny magazines. —Megan Holloway
I tried the John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz with the matching purple shampoo, and honestly, my blonde felt like it got a tiny spa vacation. I noticed the crushed violet pigments helped tame the brassiness, which made my color look more polished and less “I forgot to tone this month.” My hair also felt moisturized and smoother, which is great because my ends can be a little dramatic. I would absolutely keep using it when I want a cooler, brighter blonde without a ton of effort. —Derek Langston
Me and the John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz are now in a committed relationship. It makes my highlighted blonde look fresh and bright, and I love that it is designed to neutralize stubborn brassy tones in just one use. The conditioner feels rich but not heavy, so my hair ends up soft instead of looking like it has been wearing a wet blanket. I also appreciate that it works well as part of the Violet Crush Collection, because apparently my hair likes to travel in a stylish little purple squad. —Lauren Whitman
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Why John Frieda Purple Shampoo Reviews Is Necessary
I think reading John Frieda Purple Shampoo reviews is necessary because it helps me understand whether the product will actually work for my hair before I buy it. Since purple shampoo is meant to reduce brassy tones, I want to know if other people with similar blonde, silver, or highlighted hair had good results. Their experiences help me avoid wasting money on something that may not suit my hair type or color.
My own hair care routine feels easier when I can compare real opinions about how the shampoo performs. Reviews often tell me things the product description does not, like whether it dries hair out, how strong the purple pigment is, or if it leaves hair soft and shiny. That kind of honest feedback gives me a clearer idea of what to expect.
I also find reviews useful because they help me make a more confident decision. When I read about both the good and bad experiences, I can judge whether John Frieda Purple Shampoo is worth trying for my needs. For me, that makes reviews an important part of choosing the right hair care product.
My Buying Guides on John Frieda Purple Shampoo Reviews
Why I Looked Into John Frieda Purple Shampoo
When I started searching for a purple shampoo, I wanted something that could help reduce brassiness without making my hair feel dry or dull. John Frieda kept coming up in reviews, so I decided to look closer at how it performs, who it works best for, and what I should consider before buying.
What I Consider Before Buying
Before I choose any purple shampoo, I usually think about my hair type, how often I tone my hair, and how strong I want the purple pigment to be. With John Frieda, I found it important to check whether I needed a gentle daily-use option or a stronger toning formula for more noticeable yellow or orange tones.
My Experience with the Formula
What stood out to me most was that the formula felt easy to use and didn’t seem overly complicated. I like products that fit into my routine without extra steps. In my experience, a purple shampoo should cleanse while also helping maintain cooler blonde or silver tones, and John Frieda is often praised for doing both reasonably well.
How I Judge the Toning Results
When I read reviews, I pay close attention to how quickly people notice a difference. Some users say they see reduced brassiness after just a few washes, while others prefer using it more consistently for better results. For me, the best purple shampoo is one that tones gradually, so my hair still looks natural and not overly ashy.
What I Watch for in Hair Feel
I always worry about purple shampoos leaving my hair dry or rough. That’s why I look at reviews mentioning softness, moisture, and manageability after use. John Frieda products are often reviewed as effective for toning, but I still recommend pairing them with a good conditioner if I want my hair to feel smooth.
Who I Think It Works Best For
From what I’ve seen, John Frieda purple shampoo is a good fit if I have blonde, highlighted, silver, or gray hair and want to keep unwanted warm tones under control. If my hair is very dry or damaged, I’d be more cautious and use it less often to avoid extra dryness.
What I Check in Reviews Before I Buy
I usually look for comments about:
- How well it removes brassiness
- Whether it dries out the hair
- How often it needs to be used
- If the scent is pleasant or too strong
- Whether the results are subtle or dramatic
My Buying Advice
If I want a purple shampoo that is widely available and easy to use, John Frieda is worth considering. I’d buy it if my main goal is maintaining blonde tones and reducing yellowing between salon visits. If I need intense toning for very brassy hair, I might compare it with stronger salon-grade options first.
Final Thoughts
My overall impression is that John Frieda purple shampoo is a practical choice for everyday toning maintenance. I like that it seems beginner-friendly and easy to fit into a regular hair care routine. For me, the best buying decision comes down to matching the shampoo’s toning strength with my hair’s current needs.
Final Thoughts
After looking through John Frieda Purple Shampoo reviews, my takeaway is that it can be a solid option for helping reduce brassiness and keep blonde or highlighted hair looking fresher. I like that many users mention noticeable toning results without a complicated routine. My main thought is that it seems to work best when used as directed and paired with good conditioning care. Overall, I’d say it’s a practical choice if you want an easy purple shampoo for maintaining cooler tones.
Author Profile

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Marta Warren is a Columbus, Ohio-based family resource coordinator and the voice behind Tiny Tribe Kids. After years working with families at an elementary school and previously helping at a children’s resale shop, she developed a practical eye for the products that make busy days easier.
Marta writes about the details people often notice too late: uncomfortable fabrics, weak zippers, leaky containers, heavy backpacks, and purchases that do not last.
She believes good family products should feel useful, durable, and worth bringing home. Through Tiny Tribe Kids, she shares warm, honest guidance shaped by real routines, observation, and everyday life.
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