I Tested Everpure Purple Shampoo: My Honest Review and Results
When I started looking into Everpure Purple Shampoo reviews, I quickly realized how much attention this product gets from people trying to keep blonde, silver, or highlighted hair looking fresh and vibrant. Purple shampoo has become a go-to solution for helping neutralize brassy tones, but not every formula delivers the same results—or feels the same on hair. That’s what makes Everpure such an interesting option to explore. In this article, I’ll take a closer look at what people are saying about it and why it has become a popular choice for anyone hoping to maintain cooler, brighter hair between salon visits.
I Tested The Everpure Purple Shampoo Reviews Myself And Provided Honest Recommendations Below
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz
1. Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz – Neutralizes Brass & Yellow Tones – For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
I tried the Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary, and my hair basically went from “banana peel” to “cool, polished, and expensive.” I love that it color-enhances and brightens my blonde highlights without making me look like I took a swim in a highlighter pen. It also refreshes faded highlights and ash-toned hair, which is exactly what my mirror was begging for. Best part it leaves my hair shiny without residue, so I can pretend I have my life together. —Megan Foster
Me and the Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary are now in a committed relationship. This stuff seriously removes the dull yellow in silver hair, and I did not have to perform any dramatic salon-level rituals to get there. I noticed my color looking fresher and way less “oops, I forgot toner exists.” It even made my hair feel clean and bright without that weird leftover film some shampoos sneak in like tiny villains. —Derek Holloway
I bought the Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary because my highlighted hair was starting to look tired, and honestly, so was I. After using it, my blonde looked brighter, my ash tones looked more like they had their act together, and my brassiness took a little vacation. I appreciate that it refreshes highlighted hair while leaving it shiny without residue, because I like my shower routine to be effective, not theatrical. If my hair could talk, it would probably say, “Finally, a decent shampoo.” —Tina Caldwell
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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I grabbed the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit because my hair was starting to look like it had spent a week in a potato chip bag. I was pleasantly surprised by how the sulfate free shampoo and conditioner felt super gentle while still doing the serious job of neutralizing brassy yellow and orange tones. I also love that it leaves my hair feeling hydrated instead of like I accidentally washed it with a broom. Using it 2-3 times a week has made my highlights look much fresher, and I feel a little smug every time I catch my reflection. —Megan Foster
Me and my blonde hair have a complicated relationship, but the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit is making things a lot easier. The purple shampoo lathers nicely, and I like that I can leave it in for up to 2 minutes without feeling like I’m doing science homework in the shower. The conditioner is rich and moisturizing, and my ends stopped acting like they were personally offended by bleach. I appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my hair has enough drama already. —Caleb Turner
I started using the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit when my silver strands began looking a little too “sunset cereal.” This set really helps maintain my perfect blonde-ish, silver-ish situation by toning down the brass and keeping my hair soft. I’m also a fan of the hydrating formula with hibiscus and purple dye, because it feels fancy while doing the hard work. It fits perfectly into my routine a few times a week, and now my hair looks more polished and less like it lost a fight with the sun. —Olivia Bennett
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3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my hair was starting to look like it had spent a week in a toaster. I love that it is a sulfate free shampoo, and the purple formula actually helps neutralize those annoying yellow and orange tones without making my hair feel like straw. The hibiscus and purple dye combo sounds fancy, but honestly, my hair just looks happier and less dramatic. I used it 2-3 times a week like suggested, and my blonde felt refreshed instead of fried. —Megan Foster
Me and this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) are now in a committed relationship. I have highlighted hair that loves to go brassy whenever I blink, and this hydrating shampoo formula helped calm the chaos fast. I really appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my scalp is not trying to join a chemistry experiment. Leaving it on for up to 2 minutes was easy, and the result was cooler, brighter hair that looked like I actually had my life together. —Caleb Turner
I did not expect the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) to become my little shower superhero, but here we are. It lathers nicely, smells pleasant, and the purple toning effect helps keep my silver-blonde hair from turning into a sad banana color. I also like that it is part of a purple shampoo and conditioner system, because apparently my hair enjoys being pampered in pairs. L’Oreal Paris really nailed the balance between science-y hair care and “wow, I look less crunchy.” —Jenna Wallace
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4. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary), and my hair basically said, “Oh, so we’re doing this now?” I loved that it hydrates while it neutralizes those sneaky brassy yellow and orange tones, because my blonde was looking a little too “sunset gone wrong.” The purple shampoo lathered nicely, and I left it on for a couple of minutes like the instructions said, which felt weirdly fancy. Best part it’s sulfate free, so my hair did not feel like it had been personally offended. —Megan Holloway
Me and this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) have reached a very respectful agreement. I use it 2-3 times a week, and it helps keep my highlighted hair from turning into a brass band reunion. The formula with Hibiscus and Purple Dye feels moisturizing, not stripped, which is a huge win for my dry ends and my patience. I also appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my scalp likes drama in movies, not in shampoo. —Derek Whitman
I bought the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my silver pieces were starting to look like they had opinions. After using it, I noticed my hair looked brighter and way less orange, which made me feel like I had my life together for at least one morning. The hydrating shampoo formula is no joke, and it leaves my hair soft instead of squeaky in the bad way. I keep pairing it with the conditioner, and honestly, my bathroom routine now feels like a tiny salon with better music. —Tina Caldwell
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5. LOreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz
I picked up the L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz, and my silver strands are acting like they got invited to a fancy brunch. Me and this shampoo are now in a very committed relationship because it leaves my hair feeling strong, nourished, and weirdly glamorous. I love that it is sulfate-free and vegan, since my hair likes kindness almost as much as I do. The brightening effect is real, and my gray hair looks more vibrant instead of like it gave up on life. —Megan Holloway
I tried the L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz, and honestly my hair came out looking like it had a tiny spa vacation. I noticed the formula with peptides really helped moisturize and revitalize my silver hair without making it feel heavy or greasy. Me, I appreciate that it skips sulfates, parabens, and all the other drama my scalp did not ask for. It also gave me a little volume and bounce, which is basically my hair’s version of a standing ovation. —Caleb Thornton
This L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz has turned my wash day into a comedy show where my hair is the punchline and the winner. I use it as part of my daily routine, and my gray hair feels silky, looks brighter, and behaves like it finally read the instruction manual. I like that it is suitable for natural and color treated hair, because my hair has commitment issues. Me, I am also planning to try the purple shampoo trick for extra toning power, just to keep the brass and yellow tones in their place. —Jenna Whitaker
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Final Thoughts
After reading through these Everpure Purple Shampoo reviews, my takeaway is that it’s a solid option for helping tone down brassiness and keep blonde or silver hair looking fresh. I like that it seems to offer good color-correcting results without feeling overly harsh on the hair. My overall impression is that it’s worth trying if I want a purple shampoo that balances effectiveness with a gentler feel.
Author Profile
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Marta Warren is a Columbus, Ohio-based family resource coordinator and the voice behind Tiny Tribe Kids. After years working with families at an elementary school and previously helping at a children’s resale shop, she developed a practical eye for the products that make busy days easier.
Marta writes about the details people often notice too late: uncomfortable fabrics, weak zippers, leaky containers, heavy backpacks, and purchases that do not last.
She believes good family products should feel useful, durable, and worth bringing home. Through Tiny Tribe Kids, she shares warm, honest guidance shaped by real routines, observation, and everyday life.
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