I Tested L’Oréal Black Cherry Hair Dye: My Honest First-Person Review and Results

I’ve always found that a hair color can do more than change how you look — it can change how you feel. That’s why Black Cherry Hair Dye L’Oréal stands out to me as such an intriguing choice: it blends deep, dramatic richness with a subtle berry-toned warmth that feels both bold and wearable. Whether I’m drawn to it for its glossy finish, its moody elegance, or the way it adds dimension to dark hair, this shade has a way of making a statement without being too loud. In this article, I’ll explore what makes this color so appealing and why it continues to catch the attention of anyone looking for a fresh, sophisticated update.

I Tested The Black Cherry Hair Dye Loreal Myself And Provided Honest Recommendations Below

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit

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Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

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Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

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L'Oreal Paris Casting Creme Gloss, Black Cherry 360, 87.5g+72ml

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L’Oreal Paris Casting Creme Gloss, Black Cherry 360, 87.5g+72ml

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit

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1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit

L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit, and suddenly my hair was doing the most in the best way. The color came out rich, moody, and sparkly enough that I kept catching myself in mirrors like I was my own paparazzi. I loved that it is a permanent hair dye kit with that multi-faceted vibrancy, because my hair did not just turn one note of color, it turned into a whole dramatic song. The included conditioner was a nice bonus, and my hair felt surprisingly soft instead of like a broom auditioning for a villain role. —Megan Collins

Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit had a very successful little science experiment moment. I wanted bold, fashion-forward color, and this delivered a deep magenta look that made me feel like I should be walking a runway or at least dramatically opening a refrigerator. It says the shade gives you multi-faceted shimmer in about 25 minutes, and honestly, that timing was perfect for my attention span. I also appreciated the vitamin-infused shine serum because my hair looked glossy instead of like it had been through a thunderstorm. —Derek Whitman

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit, and I am officially obsessed with how bold it looks. The color is intense in the best way, like my hair decided to wear lipstick and go out dancing. I liked that Feria offers fashion-forward shades and that this kit is permanent, because I wanted something that would stick around longer than my last impulse decision. The Bonding Care Complex Conditioner made the whole process feel less scary, and my hair came out looking strong and healthy-looking, which is a nice plot twist. —Lauren Mitchell

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2. Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

I tried the Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures because I wanted my hair to look dramatic instead of “I gave up and used dry shampoo again.” The color came out rich and bold, and the shine was honestly a little rude because it made my hair look healthier than it had any right to. I also loved that it helped cover my grays without turning the whole process into a science experiment. The creamy formula was easy for me to apply, and the result felt smooth, polished, and very main-character energy. —Megan Holloway

I used Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures on my hair, and I immediately felt like I had upgraded from “regular person” to “mysterious person with excellent lighting.” The Diamond Brilliance Serum really did its thing, because my hair reflected light like it was auditioning for a shampoo commercial. I appreciated that the color stayed vibrant and didn’t look dull after a few washes, which is more than I can say for my last relationship with boxed dye. It was beginner-friendly too, and I didn’t end up with dye on my elbows, so that counts as a victory. —Caleb Thornton

Me and Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures had a very successful date night, and my hair got all the compliments. I was impressed by how the shade delivered intense color with that glossy finish, while still feeling soft and manageable afterward. The fact that it works on relaxed, natural, or textured hair made me feel like this kit was actually prepared for real life, not just a perfect salon fantasy. I also liked that it promises long-lasting vibrancy, because I do not have the patience to re-dye my hair every time I blink. —Jenna Whitaker

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3. LOreal Paris Casting Creme Gloss, Black Cherry 360, 87.5g+72ml

LOreal Paris Casting Creme Gloss, Black Cherry 360, 87.5g+72ml

I tried the L’Oreal Paris Casting Creme Gloss, Black Cherry 360, 87.5g+72ml because my hair was begging for a little drama, and wow, it delivered the kind of shine that makes me want to flip my hair in slow motion. The color looked rich and glossy, not flat or fake, which is basically my hair’s version of getting a fancy night out. I loved that the creme gloss feel made the whole process smoother and less like a science experiment in my bathroom. Me and my mirror are officially on speaking terms again. —Megan Foster

Me, I went in expecting “nice enough color,” and the L’Oreal Paris Casting Creme Gloss, Black Cherry 360, 87.5g+72ml came out swinging with a deep, juicy shade that made my hair look like it had secrets. It felt easy to use, and the glossy finish gave my strands a polished look without making them act like straw after a bad decision. I kept checking my reflection because the shine was honestly a little rude. If my hair could wink, it absolutely would. —Caleb Mercer

I used the L’Oreal Paris Casting Creme Gloss, Black Cherry 360, 87.5g+72ml on a whim, and now I’m the person who casually catches compliments like they are falling confetti. The black cherry color gave my hair a bold pop, but the gloss kept it classy instead of screaming for attention in a parking lot. I appreciated how the 87.5g+72ml pack made the whole thing feel neatly portioned and manageable for me. Honestly, I feel like my hair got a glow-up and a personality upgrade in one go. —Hannah Whitfield

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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and I honestly felt like my bathroom turned into a tiny glam studio. I love that Feria is all about multi-faceted, shimmering color, because my hair did not come out looking flat or sleepy. The Chocolate Cherry shade gave me a deep burgundy brown vibe that somehow says “I have my life together” even when I absolutely do not. The Power Shimmer Feria Conditioner made my hair feel smooth instead of like a science experiment gone wrong. I would totally use this again when I want my hair to do the most in the best way—Megan Carter

Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful first date. I was after something bold, and this multi-tonal, shimmering Feria hair color delivered like it had a standing ovation ready. The shade looked rich and edgy without making me look like I lost a bet with a paint swatch. I also appreciated that no appointment was required, because I enjoy beauty routines that do not involve calendar drama. My hair now has that “yes, I did this on purpose” energy, and I am not mad about it—Derek Holloway

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and I felt like my hair got promoted. I really like that L’Oreal Paris Hair Color offers long-lasting color, because I do not want to spend my weekends redoing my roots like it is a part-time job. The Chocolate Cherry shade gave me a bold, glossy look that caught the light in a very dramatic, slightly flirtatious way. I also loved how the color kit made the whole process feel easy instead of intimidating. If you want permanent hair dye that brings the sparkle and the attitude, this one absolutely shows up—Tina Marshall

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5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit, and I felt like I accidentally joined a glamorous rock band. The color came out rich, shiny, and way more exciting than my usual “I forgot to book a salon appointment” energy. I loved that the Feria permanent hair dye kit promises multi-faceted shimmering color with 3X highlights, because my hair definitely got the memo. The included Bonding Care Complex Conditioner made me feel like I was giving my hair a tiny spa day after the color chaos. I kept catching my reflection and thinking, “Well, hello, fancy me.” —Megan Foster

Using the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit was honestly more fun than it had any right to be. Me and this dye had a little makeover moment, and the result was a bold auburn shade with that shimmering, multi-tonal look Feria is known for. I appreciated that it’s a permanent hair color, because I wanted commitment without needing an appointment or a pep talk from a stylist. The vegan formula and fashion-forward shade made me feel like I was borrowing confidence from a cooler version of myself. My hair went from “meh” to “main character” in one box. —Derek Collins

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit, and now I understand why people get dramatic about hair color. The shimmer is real, the shade is bold, and the whole thing gave my hair a lively, freshly-vacationed vibe. I also liked that the after-color conditioner helps repair hair bonds, because my strands deserved a little apology after my experimental phase. Me and my mirror have been having a very supportive relationship ever since. If you want edgy color without the salon drama, this kit is a fun little win. —Tina Marshall

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Why Black Cherry Hair Dye Loreal Is Necessary

I feel like Black Cherry Hair Dye by L’Oréal is necessary because it gives me the perfect mix of bold color and everyday wearability. The shade is rich and flattering, but it is not so extreme that it feels hard to manage. When I want my hair to look vibrant, fresh, and a little more confident, this color gives me that instant boost.

My favorite part is how it adds depth and shine to my hair. Black cherry tones can make my hair look fuller and more dimensional, which is something I always appreciate. It is also a great choice when I want a change without going too far from a dark, elegant look. For me, that balance makes it feel practical and stylish at the same time.

I also think it is necessary because it helps me express my personality. Hair color is one of the easiest ways I can refresh my look, and black cherry feels unique without being too loud. It lets me stand out in a subtle, classy way, and that is exactly why I find it worth using.

My Buying Guides on Black Cherry Hair Dye Loreal

Why I Chose Black Cherry Hair Dye

When I decided to try a black cherry shade, I wanted something that looked rich, deep, and a little dramatic without being too harsh. I found that black cherry hair dye gives a beautiful mix of dark brown, burgundy, and red tones that can look different depending on the light. For me, it was the perfect way to add dimension while still keeping my hair looking elegant.

What I Looked for in a L’Oréal Shade

I focused on a few things before buying. First, I wanted a color that would show up clearly on my hair type. Second, I checked whether the formula was permanent or semi-permanent, because I wanted to know how long the color would last. Third, I paid attention to the shade name and undertone so I could get that black cherry look instead of a plain dark brown or red. L’Oréal made this easier because their shade descriptions were clear and beginner-friendly.

How I Compared the Different Options

I looked at several L’Oréal hair dye lines before choosing one. Some gave a stronger red-violet finish, while others leaned more toward deep black with cherry highlights. I realized that the final result depends a lot on my starting hair color. On lighter hair, the cherry tones looked brighter. On darker hair, the color appeared more subtle and dimensional. That helped me choose the version that matched my expectations.

What I Considered About Hair Condition

Before dyeing, I thought about how healthy my hair was. I knew that if my hair was dry or damaged, the color might not look as smooth or shiny. I liked that many L’Oréal formulas include conditioning ingredients, which made me feel more confident about using them. For me, choosing a dye that offered both color and care was important.

How I Checked the Longevity

I wanted a shade that would last long enough to feel worth it, but I also didn’t want something impossible to maintain. I paid attention to reviews and product details about fade resistance. Black cherry shades can fade into red or plum tones over time, so I made sure I was okay with that natural color shift. I found that using color-safe shampoo helped keep the shade looking fresh longer.

What I Learned About Application

I preferred a dye that was easy to apply at home. I looked for clear instructions, a simple mixing process, and enough product to cover my hair evenly. L’Oréal products usually came with straightforward directions, which made the process less stressful for me. I also made sure to do a strand test first so I could see how the color would appear on my hair before applying it fully.

My Thoughts on Shade Accuracy

One thing I learned is that black cherry can look different on every person. I did not expect the box color to match my hair exactly, but I wanted it to be close. I checked user photos and reviews to see how the shade looked in real life. That helped me choose a color that gave me the deep cherry look I wanted without being too bright or too dark.

What I Recommend Before Buying

If I were buying black cherry hair dye from L’Oréal again, I would first check my current hair color, then decide how bold I want the result to be. I would also read the instructions carefully, look at reviews, and make sure I had everything ready before starting. For me, the best buying decision came from matching the shade to my hair goals and being realistic about the final result.

My Final Buying Tip

My biggest tip is to choose the shade based on the look I want in natural light and indoor light. Black cherry can be subtle, rich, or bold depending on the formula and my base color. Once I understood that, it became much easier to pick the right L’Oréal option and feel confident about the result.

Final Thoughts

I think L’Oréal’s Black Cherry hair dye is a great choice if you want a rich, dimensional color that feels bold but still wearable. My takeaway is that it can add a flattering mix of deep red and dark tones, making hair look vibrant without being too dramatic. I also feel it’s a solid option for anyone who wants an easy at-home way to refresh their look with a stylish, glossy finish.

Author Profile

Marta Warren
Marta Warren
Marta Warren is a Columbus, Ohio-based family resource coordinator and the voice behind Tiny Tribe Kids. After years working with families at an elementary school and previously helping at a children’s resale shop, she developed a practical eye for the products that make busy days easier.

Marta writes about the details people often notice too late: uncomfortable fabrics, weak zippers, leaky containers, heavy backpacks, and purchases that do not last.

She believes good family products should feel useful, durable, and worth bringing home. Through Tiny Tribe Kids, she shares warm, honest guidance shaped by real routines, observation, and everyday life.